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WBR Sickle cell day was a success despite the lock down

WERENT BORN RICH (WBR) recognised a day to raise awareness of sickle cell in our community. On Sunday 28th June 2020 WBR ran annual Sickle Cell disease awareness event, to educate our community about the challenges of living with Sickle Cell Disease and support available.

The first event ran last year at East African Muslim Cultural Group Facility and managed to gather up to 200 people. In these unprecedented global health conditions, the theme for this year was COVID-19 CRISIS AND SICKLE CELLS.

This year due to Social Distancing requirement, the event was online. The day was opened by the Mayor of Newham and included a number of leading health professionals in this field, doctors here in UK and USA. We had Personal accounts from sufferers and carers around the globe, Benefit and welfare advice for those affected by Sickle Cell Disease, and many more

What is Sickle Cell Disease (SCD)?

Sickle cell disorders are a group of illnesses which affect your red blood cells. Sickle cell is a genetic condition, which means it is passed on from your parents and you are born with it; you cannot catch it from other people.

Sickle cell disorders causes your normally round and flexible blood cells to become stiff and sickle shaped, stopping the blood cells, and the oxygen they carry, from being able to move freely around the body and causing pain. This can cause episodes of severe pain. These painful episodes are referred to as sickle cell crisis. They are treated with strong painkillers such as morphine to control the pain.

People with sickle cell are also at risk of complications stroke, acute chest syndrome, blindness, bone damage and priapism (a persistent, painful erection of the penis)


WBR Is a social movement fashion brand with the aim of providing a motivational platform for young people. As well as committing to different community projects, such as raising awareness for Sickle Cell Disease and trying to help those affected by it.

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